ARCHIVE March, 2011

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9 Things You Might Not Know about DKI

February 29, 2012

At its core, Dynamic Keyword Insertion (DKI – basics here) is an efficiency tool. As opposed to sitting around all day doing manual keyword stuffing into your ads, this little tool will do it for you automatically! Plus, it’s a great source of buzzwords – for instance, “We used the DKI code to dynamically increase ... read more

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Review of SEO SpyGlass 5.0.3

February 29, 2012

I recently tested out the software SEO SpyGlass which is part of the SEO Powersuite. SEO SpyGlass is a simple-to-use backlink checker. If you want to do well in SEO you have to understand the importance of keeping track of your competitor’s back-linking strategies. SEO SpyGlass can help you do that and also help you ... read more

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Product Naming Guide For Start-Up Brands

February 29, 2012

According to its filings with the Patent and Trademark Office, Frito-Lay contends that Pretzel Crisps cannot be registered as a trademark because it is a generic term. “Like ‘milk chocolate bar,’ the combination of ‘pretzel’ and ‘crisp’ gains no meaning as a phrase over and above the generic meaning of its constituent terms,” the company ... read more

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Private Consulting: Find Your Niche

February 29, 2012

What is a quickest flourishing business in America today? Consulting. Not usually are there some-more tiny businesses than ever in American story forming, though an ever augmenting series of those businesses are that of private consultants. Why is this? Is it a Obama mercantile plan? Has supervision grown these “new” jobs as is so mostly ... read more

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Privacy Prompts Public Concern from Web Sites to White House

February 27, 2012

March 1st is next week, when Google combines privacy policies together, supporting a ‘better’ user experience.  The notion of privacy has been a recent, ongoing conversation, first discussed in detail by the online marketing world, then slowly making its way around the nation’s households, even the White House. The New York Times reports of a ... read more

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Google Chrome Announces Inclusion of Do Not Track Button in Future Releases

February 27, 2012

When the Federal Trade Commission suggested a do-not-track button approximately two years ago, the idea was initially resisted by most large technology companies. These companies, which included major search engines and software producers, earn a substantial portion of their revenues from online advertising and tracking. However, last year Mozilla’s Firefox became the first browser to ... read more

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Brand Engagement Wins At The Academy Awards

February 27, 2012

Attaining real brand engagement is more than just identifying an audience and blasting funny/exciting/sexy commercials at them. You don’t want to know they were just amused, you want to know they were engaged. And much as some marketers would like to believe it, the Academy Awards has not yet reached the lofty Super Bowl heights ... read more

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