Today on Branding Strategy Insider, another doubt from the BSI Emailbag. Fauziah, a comparison code marketer in Kuala Lumpur, Malysia asks:
“We are in a routine of building a corporate code and together to that is a growth of a employer brand. A list of a brand personality and a brand values have been grown alone for a corporate code and a employer brand. My question: Is it suitable for a code celebrity (corporate and employer code ) to be a same and/or identical to a code values.”
Thank we for seeking this question, Fauziah. Yes, there should be a association between a core values of a classification (or a corporate culture) and a celebrity of a corporate brand. That is, a core values of a classification should strengthen (or during slightest not be in dispute with) a dictated code personality. For instance, it is really formidable for a code to be viewed as merciful if a corporate enlightenment is ruthless. And if “responsiveness” is an dictated code celebrity attribute, it would be fitting for “responsiveness” to be a core value of a organization. And how can a code be viewed to be innovative unless it is a outcome of an innovative organization? It would be most some-more formidable for Southwest Airlines to be a fun airline to fly if it didn’t sinecure employees who are fun and who are speedy to have fun in what they do. So yes, by all means make certain your employer code aligns with your corporate code on values and celebrity attributes.
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