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Google Blogger URL Redirects Censor International Users

February 4, 2012

When Twitter announced they were instituting a new censorship policy, the micro-blogging platform faced an immediate and severe backlash from the majority of the web community. Now, as a result of a previously announced change to the Blogger platform that was initially announced on January 9th, the Blogger platform has also come under scrutiny. The ... read more

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Easy Way to Understand Google’s Panda

February 4, 2012

There are so many myths out there about Panda and what it means. This infographic from Single Grain makes it very easy for you to understand what Panda is, what can hurt your site, link building tips and offers suggestions on what to do if your website was affected. Article source: Search Engine Journal

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Brand Positioning With Consumer Research

February 4, 2012

We have worked with a variety of clients over the years, from Fortune 100 companies to new venture start-ups. They have ranged from very entrepreneurial, risk taking organizations to very cautious, mature organizations. And, they have ranged significantly regarding their interest in and ability to invest in consumer insight through marketing research. Successfully positioning a ... read more

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Embrace The Limb

February 4, 2012

Considering all a difference we write on branding, radically all I’m observant is that if you’re not playing, you’re losing. That’s not to contend that you’re not successful, though that you’re not being a best we can be. I’m observant that selling can be a small easier when we contest as a personality not a ... read more

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Illegal Anti-Poaching Policy: Google, Apple, and other Tech Giants Face Lawsuit

February 2, 2012

Although seven technology giants from Silicon Valley requested the district court dismiss a lawsuit that alleges anti-poaching deals, U.S. District Judge Lucy H. Koh stated yesterday that the companies must defend themselves from the plaintiffs’ complaints. The seven companies, Apple, Google, Intel, Adobe, Intuit, Lucasfilm, and Pixar, allegedly entered an illegal agreement to not recruit ... read more

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Leveraging Pinterest: How “Pinnable” Is Your Content?

February 2, 2012

You can’t get far online right now without coming across an article about Pinterest, the hot new visual bookmarking tool. Pinterest’s growth is explosive, and content creators and “brands” are scrambling to figure out how to “leverage this channel” (hate the buzzwords). Most advice focuses on creating a presence on Pinterest and pinning your own ... read more

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A Challenged Marketplace: Opportunity For Brands

February 2, 2012

Second, prioritize process over product. This is not to suggest that product is unimportant; it is only to recognize that consumers see ever more parity and are worried ever more about how they are treated.  Take the current DIRECTV campaign. It is not product-focused at all. It is strictly about how customers are treated, irreverently ... read more

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