This article was written by Shell Harris at Big Oak SEO. I consider Big Oak the real deal and usually what Shell says in his blog, is right on the money. This article really struck a chord with me because clients ALWAYS ask “what can I do to get my website listed higher in Google.” And while the answer is usually a long and  complicated one, this takes a simple task and gets the client involved. Not only will it blow up your backlinks but I would think once the client saw the results, they would want to get much more involved. The act of doing goes a lot further in the act of learning. And with SEO it’s a constant state of learning. Once the client sees the difference this strategy makes, they’ll get more motivated. And a motivated client is a great thing. The best products I’ve produced are a direct result of working with highly motivated clients.

Clients should help their own SEO cause

By Shell Harris | Big Oak SEO

It occurs to me that as you get into more tactics that involve the social web, you should start leveraging the client’s staff (and possibly their customers) for assistance.

For example, what if you created a series of assignments to roll out over the life of your work with the client starting with each staff member tagging the company on delicious, then digging some page(s) on the site that they like, then creating their own lens on Squidoo.com, etc.

Providing instructions for your clients on how to do this would be part of the SEO consulting work you should be doing for your clients.

SEO is hard work and many hands make light work as my Mom used to say. Get your client’s involved and they will appreciate you efforts all the more and feel like they are part of the process and the success.

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