I have a few clients that I use the same font for on a day-to-day basis. It’s been almost 4 years and I understand, it’s OK, it is their branding. I really don’t mind (twitch – twitch). I’m a loyal guy, especially to some fonts. But, every once and a while I find myself picking the most random font I can possibly find, using it for one piece, falling in love with it only to never be able to use it again. I guess you want what you can’t have. If you are starting on a new project or thinking about design, think font. Go crazy and  think font(s) and think typography. A good font will change the life of your brand. Check out this site, it has some interesting stuff on typography – http://ilovetypography.com.

Share this Content: