Creating a brand from the ground up is no small feat. We had to determine what services they offer and what sets them apart from the competition. That required a deep dive into their competition and market as well as into each attorney’s profile. We had to plan out the entire site structure, prioritize services and create all of the copy that comes along with it. Print assets needed to be printed, ad accounts set up, lead management platforms integrated and much more. SEO was an essential part of lead generation so every page had to be professionally written and the utmost care went into how the site was built and its structure.