How conversion rate optimization (CRO) and custom design increased conversion rates and revenue
McMillan Running is an online running coaching website that specializes in providing personalized training plans, coaching services, books and running gear. Greg McMillan is a world renown running coach and thought leader in the market. They had a website that had been live for several years, but they were not seeing the conversion rates they had hoped for. They decided to invest in SEO, conversion rate optimization (CRO) and custom website design to increase their website’s conversion rates and revenue.



















