Oasis optimized the website for SEO by including keywords relevant to their business and location, such as “addiction treatment” and “rehab center near me”. We also set up and claimed their Google My Business pages for each location, which helped the center to appear in Google’s local pack. Additionally, we created and claimed local business listings on all other major directories such as Bing, Yelp, TripAdvisor, and YellowPages.
Oasis developed a content marketing strategy that included creating informative blog posts and videos about addiction treatment, recovery, and the services offered by Right Path Addiction Treatment Center. This content went on to rank nationally for high volume keywords generating lots of traffic leading to local domination. That information was also posted on all social media channels along with Facebook ads.
This website redesign focused on customer experience and ease of use for patients seeking addiction treatment. Winning over new customers relied on a great user experience (UX). Good UX designs have more meaningful engagement and higher conversions. The website needed to effortlessly meet their customers’ needs to strengthen customer loyalty and present the value of their services.