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Right Path Addiction Treatment Center

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Right Path Addiction Treatment Center

Digital Marketing/SEO for Healthcare Industry

INDUSTRY:

Healthcare

SERVICES:

  • Digital Ads, PPC and Retargeting
  • Search Engine Optimization
  • SEO Copywriting
  • Reputation Management and Review Generation
  • Graphic Design and Print Management
  • Branding and Identity Development
  • Social Media Marketing, Ads and Management
  • WordPress Design and Development
  • Hosting and Security Hardening
  • Conversion Rate Optimization
  • Content Marketing
  • Print Ads
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The Case Study

How local SEO, content marketing and branding grew a company to 7 figures in less than a year

Right Path Addiction Treatment Center is a leading provider of addiction treatment services. However, despite offering top-notch services, the company was struggling to establish a strong online presence and increase revenue. They decided to invest in a rebrand, SEO and content marketing to increase their online visibility and drive more business to their center.

THE CHALLENGE

Right Path Addiction Treatment Center’s website was not optimized for SEO and had minimal content. As a result, their website was not showing up on the first page of search results for relevant keywords and their online presence was weak. Additionally, their website did not provide enough information about the treatments they offered, which made it hard for potential patients to make informed decisions.

The process

Right Path Addiction Treatment Center hired Oasis to conduct a thorough analysis of their website and identify areas for improvement. We recommended a comprehensive SEO and content marketing strategy to increase their online visibility and provide potential patients with the information they needed to make informed decisions. We also redesigned the site paying close attention to user experience and conversion rate optimization.

OUR SOLUTION

OUR SOLUTION

SEO

Oasis optimized the website for SEO by including keywords relevant to their business and location, such as “addiction treatment” and “rehab center near me”. We also set up and claimed their Google My Business pages for each location, which helped the center to appear in Google’s local pack. Additionally, we created and claimed local business listings on all other major directories such as Bing, Yelp, TripAdvisor, and YellowPages.

Content Marketing

Oasis developed a content marketing strategy that included creating informative blog posts and videos about addiction treatment, recovery, and the services offered by Right Path Addiction Treatment Center. This content went on to rank nationally for high volume keywords generating lots of traffic leading to local domination. That information was also posted on all social media channels along with Facebook ads.

Website Redesign

This website redesign focused on customer experience and ease of use for patients seeking addiction treatment. Winning over new customers relied on a great user experience (UX). Good UX designs have more meaningful engagement and higher conversions. The website needed to effortlessly meet their customers’ needs to strengthen customer loyalty and present the value of their services.

THE RESULT

The results of the local SEO and custom design work were significant. Within just a few months, Right Path Addiction Treatment Center saw a significant increase in both traffic and leads. The number of website visitors increased by over 164%, and the number of leads generated through the website doubled. These leads were high-quality and highly engaged, leading to a substantial increase in revenue for Right Path Addiction Treatment Center.

The case study demonstrates how local SEO and custom design can help a business overcome challenges and increase revenue, leads, and traffic. By working with Oasis Creative, Right Path Addiction Treatment Center was able to achieve their goals and improve their online visibility, resulting in a substantial increase in their bottom line. Today, Right Path has been sold to a national player, BrightView Health in a seemingly lucrative deal.

Increase in Leads and Traffic

Location Listings Map

Lead Generation

Performance Optimization

Nationally Competing SEO

Talk to Us About Your Website

When you want to improve your site and are in the market for a web design company where you can boost your business success, Oasis is the right choice. Get in touch with us for a free quote and help you get started.

Contact us today to start growing your business