We designed a new website for McMillan Running that was easy to navigate. We added clear to call to actions based on data driven decisions. We also made sure to include customer reviews, testimonials, and other social proof elements to increase trust and credibility. We focused on site performance to ensure fast load times on mobile devices and made sure the checkout funnel experience was consistent and smooth.
Created a site quality audit of every single page looking closely at internal links, external links, determining which pages rank for which terms and get the most traffic. This audit was used to make many design decisions and served as a foundation for their SEO strategy. We also created an internal link strategy and ran a backlink portfolio audit making sure we preserved any backlinks throughout the redesign.
Oasis conducted user research and analytics to understand the behavior of visitors on the website. Based on this research, we identified and implemented several CRO tactics to improve the website’s user experience and conversion rate. These tactics included creating a clear and compelling value proposition, simplifying the navigation, and adding clear calls-to-action throughout the website.