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Donna Highfill

Donna Highfill

Redesign an Outdated Site and Increase Leads for a Change Guide, Speaker and Author

INDUSTRY:

Consulting Services

SERVICES:

  • WordPress Design and Development
  • Logo Design
  • Branding and Identity Development
  • Printing
  • Copywriting
  • Graphic Design
  • SEO
  • Site Analytics Reporting
  • Email Marketing
  • Hosting
  • Maintenance and Updates

CHALLENGE

Donna had a very outdated site and very little to no branding. It was time for change. Being that she’s a “Change Guide”, we wanted to knock this one out of the park. The goal was to create a site that used social proof, her services and experience to develop more leads for her consulting business. We wanted to build trust but use unique shapes and juxtaposition to show that her style of coaching is anything but mainstream.

The process

We started with a logo and created a detailed branding guide that covered all fonts and brand colors in a single cohesive guide. We planned the site structure then wrote copy for every page. Next we painstakingly designed every page of the site in Photoshop and presented prototypes. From there we built the site using WordPress and moved on to marketing assets and lead generation leveraging email marketing.

THE RESULT

The result is what we feel is an authentic brand for her business. Her business gets many more leads than before and we are on call to make any changes to her site as needed. We also host the site and keep a close eye on updates and make sure it’s always running smoothly and securely.

Logo Design

Business Card Design and Printing

Lead Generation

Talk to Us About Your Website

When you want to improve your site and are in the market for a web design company where you can boost your business success, Oasis is the right choice. Get in touch with us for a free quote and help you get started.